CONSUMER INFORMATION PRIVACY POLICY
Welcome to The
Mossback’s Emporium. (Hereinafter "The Mossback", "TME", "we" or "us"). All
references to "The Mossback", "TME", "we" or "us" in this Privacy Policy shall
refer only to The Mossback’s Emporium.
At The Mossback, privacy is a top priority and we provide this Privacy Policy to
outline our practices and procedures with respect to information collection and
use to enable you to make an informed decision about sharing information with
us. The Mossback is a publisher for various affiliate marketing companies, and
we may deliver and/or work with advertisements delivered to the websites you
visit or via other marketing channels.
Acceptance of Terms
Please read this policy carefully because by visiting this website or domain or
other The Mossback Websites or domains ("Website") and/or sharing information
with us, you agree to be bound by this Privacy Policy. The Privacy Policy may be
revised or updated at any time by us. This page was last updated as of the date
at the top of this Privacy Policy.
We do not collect personally identifiable information (data collected
with an intention to identify and/or contact a person such as name, address,
telephone number or e-mail address) (hereinafter "PII"), except as expressly
provided for herein. PII may be collected should a consumer contact The Mossback
on his/her own initiative or respond to a The Mossback advertisement and provide
such PII.
The non-personally identifiable information we collect may include as an example, IP address, browser types, operating systems, domain names, language preference, access dates and times, referring website addresses, online transactions and browsing and search activity.
We may use your Non-PII ("Information") for the following general purposes: enhancement of our services; marketing; and to more effectively match advertisements and website content to your interests.
We may share your Information with third party service providers, third party marketing partners, business partners and our clients, and as expressly provided for herein.
You may regulate the collection of your Information through your browser settings.
We use reasonable and appropriate security measures to protect your data.
We may change the Privacy Policy at any time by posting the revised Privacy Policy on the Website along with the date such Privacy Policy was last updated.
INFORMATION WE COLLECT
Non-Personally Identifiable Information
As part of our on-going efforts to ensure the best possible experience for all
recipients of The Mossback advertising, we may use log files, web beacons and
cookies (defined below) to collect and store data from browsers, advertiser and
third party sites ("Sites") to aggregate Information. The Information collected
is used for marketing purposes, enables us to determine which advertisements
perform well, allows us to more effectively match advertisements and website
content to your interests, if necessary, assists us in improving the operation
of our services, helps us to maintain the quality of our services, enhances our
services to our business partners and clients and enables us to provide general
statistics to our business partners and clients regarding use of The Mossback's
services.
"Log files" store tracked actions occurring on Sites and collect data including
your IP address, browser type, referring url, request url, user agent, browser
accept language, platform type, and date/time stamp (for clicks and sales/leads
only), which make up click, impression, and sales/lead data, advertisements
viewed, and any other data that comes from interaction with The Mossback's
network.
"Web beacons" are pixels used to track your navigation of a website or
collection of sites, the completion of transactions, submittal of applications
and browsing behavior.
"Cookies" are files (e.g. flash browser objects or http header) that are stored
on your web-enabled client (such as your web browser). There are many
misconceptions about Cookies, some of which we will try to address in this
policy. Cookies cannot erase your hard drive or otherwise damage your computer
and do not tell us an e-mail address or any other PII. The Mossback does not and
cannot use Cookies or web beacons to retrieve PII from your computer. Cookies
are used to improve the experience web users have when they see web
advertisements. When a consumer responds to or views an Internet advertisement
served by The Mossback (such as through third-party Web sites or email
solicitation) or visits a The Mossback site, we send a Cookie and/or gif file to
assign an anonymous, unique identifier to the end user's Internet browser. One
function of these Cookies is to provide The Mossback with information for the
purpose of paying third-parties commissions when an Internet user clicks on a
link, creates a lead, or makes a purchase on an advertiser's Web site. If the
Internet user re-visits the advertiser's site directly, The Mossback is able to
continue to track the user's activities (excluding PII) on the advertiser's site
and reward the third-party Web site that referred the user. We may use Cookies
to estimate the total reach of an advertising campaign, as well as frequency of
display. This allows advertisers to determine with greater accuracy the
composition of the audience they reach. Cookies may also be used to control the
delivery of a series of advertisements to a web browser, and to limit the number
of times a web browser receives any one advertisement. We also may use Internet
browsing and online purchase data associated with an anonymous identifier to
develop a predictive statistical user profile of the end user's needs and
interests. We reserve the right to retain all ad delivery and reporting data as
long as may be reasonably necessary for accounting and audit purposes.
There are two classes of Cookies based on how long they remain on your system:
(i) "Session Cookies," which are used only during your visit to the Sites and/or
our domains and are erased once you close your browser, and (ii) "Persistent
Cookies," which remain on your browser for 5 years from your last visit to the
Sites and/or domains and enable us to remember you on subsequent visits to the
Sites and/or domains and provide more relevant content to you on such Sites.
Information Shared by the Mossback
The Mossback will only share your Information for the limited purposes provided
for in this Privacy Policy. This may include sharing Information (1) to enable
third party service providers to assist or facilitate in the services we provide
to our clients; (2) to comply with applicable laws and regulations or to respond
to a subpoena, search warrant or other lawful request for information received
by us, whether or not a response is required by applicable law; (3) to enforce
our terms of use and other agreements or to protect our rights; (4) to protect
the safety of clients of the public and users of the service; (5) with third
party marketing partners (including advertisers and publishers) for marketing
purposes; (6) with vendors, administrative service providers, technology
providers, and carefully selected partners for data validation, enhancement,
information verification and suppression services; or (7) for any other purpose
for which you provide consent. We also may share Information with advertisers,
publishers and other third parties for marketing purposes, but such Information
does not include PII; provided, however, advertisers, publishers and other third
parties may combine such Information with any PII that you may choose to give in
registering and transacting with their websites and other platforms, and such
information and PII may be sent through The Mossback to the relevant
advertisers, publishers and other third parties. While The Mossback strongly
encourages clients and partners to adopt responsible approaches to online
marketing, The Mossback is not responsible for the information practices of such
clients and partners. The collection, use, and disclosure of information by
clients and partners are subject to their respective privacy policies, which may
differ from this Privacy Policy.
Information Collected by Third Party Sites
Please be aware that the websites of our advertiser and publisher clients as
well as the websites on which we place advertisements or any third party
websites linked to one of our sites also may collect information from you. Such
information may include non-personally identifiable information through the use
of Cookies and other technology and any personally identifiable information you
may choose to give in registering and transacting with such website. Although we
choose our business partners and clients carefully, The Mossback is not
responsible for the privacy practices of websites operated by such third
parties. You should check the applicable privacy policies of such websites you
visit to determine how they handle any information they collect from you.
OPTIONS
You have the option of blocking the use of Cookies by changing a setting in your
Internet browser. Please see your browser supplier's Web site for details on how
to accomplish this.
DATA PROCESSING/SAFE HARBOR
The European Union ("EU") maintains strict privacy laws. These rules differ
significantly from the laws of the United States of America ("US"). To reconcile
these differences, the US and the EU have created a safe harbor ("Safe Harbor")
that defines mutually acceptable privacy operations. For more information see
www.export.gov/safeharbor/.
By providing information to us, you acknowledge that we operate globally and you
agree to (i) permit us to transmit and use your user Information anywhere
necessary, including across international boundaries, to better improve the
services and transactions provided by The Mossback; and (ii) that such use by us
shall be subject to the terms and conditions stated in this Privacy Policy and
the Terms of Use.
Security
The Mossback employs appropriate measures to ensure the security of all
Information, and we routinely evaluate our practices to identify security
threats or opportunities for the improvement of our services. No transmission of
information is guaranteed to be completely secure. Unauthorized entry or use,
hardware or software failure, and other factors may compromise data security.
You acknowledge and agree to assume this risk when communicating with us.
CHANGES
As the standards governing Internet privacy continue to evolve; The Mossback may
find it appropriate or necessary to update this Privacy Policy from time to
time. As a result, we reserve the right to change this Privacy Policy at any
time and shall post such changes on the Website. Our Website will state the date
the Privacy Policy was last updated. We encourage you to review the Privacy
Policy whenever you use this Website to make sure you understand how your
information will be used.
Privacy of Minors
The Mossback is very sensitive to the issue of the privacy rights of children
and makes efforts to protect the privacy of children using the Internet. The
Mossback websites and services generally are neither developed for, nor directed
at, children.
Children (persons under the age of 18) are not eligible to perform business transactions with us and we do not collect personal information from anyone we actually know is under the age of 13. If you believe your child has provided The Mossback with personally identifiable data, please email us at privacy@themossback.com.
SPAM
The Mossback is committed to proper Internet practices and full compliance with the CAN-SPAM Act of 2003 (15 U.S.C § 7701). It is our policy to prohibit the sending of unsolicited or “Spam” email by The Mossback or any of its marketing partners.
Miscellaneous
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TERMS
AND CONDITIONS OF THIS PRIVACY POLICY AND APPLICABLE SITE TERMS AND CONDITIONS.
You also agree that you have provided notice to, and obtained consent from, any
third party individuals whose Information you supply to us with regard to: (a)
the purposes for which such third party's Information has been collected; (b)
the intended recipients or categories of recipients of the third party's
Information; (c) which of the third party's data are obligatory and which data,
if any, are voluntary; and (d) how the third party can access and, if necessary,
rectify the data held about him/her. It is the express wish of the parties that
the Privacy Policy and all related documents have been drawn up in the English
language and that the English version of this Privacy Policy shall be the sole
version used in interpreting and enforcing this Privacy Policy. C'est la volonté
expresse des parties que la présente convention ainsi que les documents qui s'y
rattachent soient rédigés en anglais.
CLIENT INFORMATION PRIVACY POLICY
Welcome to The
Mossback’s Emporium (hereinafter "The Mossback", "we", or "us"). This privacy
policy discloses the privacy practices for The Mossback's websites and domains.
Our mission is to build users' trust and confidence in the Internet by promoting
the use of fair information practices.
The Mossback, through its websites will inform you regarding:
·
Personally
identifiable information acquired from you.
·
Organization/s
acquiring the information.
·
The use of the
information.
·
Sharing of the
information.
·
Your options
regarding the acquisition, use and distribution of the information
·
Security procedures
for safeguarding and protecting the information under The Mossback’s purview.
·
Correction of
inaccuracies.
For further information regarding this policy, contact The Mossback by email at
privacy@themossback.com or
sysop@themossback.com.
DATA COLLECTION AND USE
The Mossback is an owner of the information collected on this site. Information
collected is of two distinct categories: Client information and
Consumer information. This portion of The Mossback's privacy policy applies
only to Clients of The Mossback. For web user privacy issues regarding the
serving of advertisements and the use of cookies, please see the Consumer
Information Privacy Policy.
Clients of the Mossback include publishers and advertisers involved in
advertising transactions. Client information collected includes personally
identifiable information that is necessary to conduct business, such as name,
phone number, email address, social security number, and/or tax ID number.
Payments made to and from The Mossback require the provision of and certain
collection of personally identifiable information that may include bank account
information and credit card numbers. Phone numbers may be used to contact
clients for sales or inventory acquisition purposes. All client information is
collected, modified (as needed) and stored in a password protected environment.
This information is used for service, media delivery, contact, billing and
accounts payable purposes. We will not sell, share (except as provided for
herein), or rent this information to non-The Mossback entities. All client
information collection is explicit, voluntary, and manually entered by the
client.
"Cookies" are files (e.g. flash browser objects or http header) that are stored
on your web-enabled client (such as your web browser). There are many
misconceptions about Cookies, some of which we will try to address in this
policy. Cookies cannot erase your hard drive or otherwise damage your computer
and do not tell us an e-mail address or any other PII. The Mossback does not and
cannot use Cookies or web beacons to retrieve PII from your computer. Cookies
are used to improve the experience web users have when they see web
advertisements. When a consumer responds to or views an Internet advertisement
served by The Mossback (such as through third-party Web sites or email
solicitation) or visits a The Mossback Network site, we send a Cookie and/or gif
file to assign an anonymous, unique identifier to the end user's Internet
browser. One function of these Cookies is to provide The Mossback with
information for the purpose of paying third-parties commissions when an Internet
user clicks on a link, creates a lead, or makes a purchase on an advertiser's
Web site. If the Internet user re-visits the advertiser's site directly, The
Mossback is able to continue to track the user's activities (excluding PII) on
the advertiser's site and reward the third-party Web site that referred the
user. We may use Cookies to estimate the total reach of an advertising campaign,
as well as frequency of display. This allows advertisers to determine with
greater accuracy the composition of the audience they reach. Cookies may also be
used to control the delivery of a series of advertisements to a web browser, and
to limit the number of times a web browser receives any one advertisement. We
also may use Internet browsing and online purchase data associated with an
anonymous identifier to develop a predictive statistical user profile of the end
user's needs and interests. We reserve the right to retain all ad delivery and
reporting data as long as may be reasonably necessary for accounting and audit
purposes. Cookies are also used to simplify Client login and to facilitate
secure navigation through the password protected areas of the website. Cookies
may also be used to optimize and personalize the client's experience and allow
The Mossback to monitor logins and site traffic patterns. Clients who choose to
reject all cookies will have difficulty navigating the password protected areas
of the website.
We record the IP address of clients at each login, and this information is part
of a secure database and is password protected.
Information Sharing
Client information is not shared with any third party outside The Mossback and
its affiliated companies, except with your consent or as expressly provided for
herein or for that necessary to conduct business, such as clearing a credit card
transaction for an advertising campaign purchase or making an ACH direct deposit
to pay a Publisher or as required by law. The Mossback may provide email address
and basic account data to an Advertiser or Publisher to facilitate a potential
or continued working relationship between the Advertiser and Publisher or for
compliance matters. Once an affiliation is established, Advertiser and Publisher
(or their agents or other third parties as designated by a Client) are privy to
their respective campaign information and PII, including anonymous Internet user
transaction data for Internet users referred by Publisher and any other
information that a Client may instruct The Mossback to disclose. The security of
Client information is crucial to our success in the highly competitive field of
online advertising. The Mossback may, from time to time, use "gallery" pages to
identify Publishers and Advertisers by business identity ONLY. In the event that
The Mossback is acquired by or merged with a third party entity, we reserve the
right, in any of these circumstances, to transfer or assign the information we
have collected from you as part of such merger, acquisition, sale, or other
change of control. In the unlikely event of our bankruptcy, insolvency,
reorganization, receivership, or assignment for the benefit of creditors, or the
application of laws or equitable principles affecting creditors' rights
generally, we may not be able to control how your information is treated,
transferred, or used.
Links
This website may contain links to other parties' websites. Please be aware that
The Mossback is not responsible for the privacy practices of such other
websites. We encourage our users to be aware when they leave our website and to
read the privacy policies of each and every website that collects personally
identifiable information. This privacy policy applies solely to information
collected by this website.
Security
This website employs industry standard security measures to ensure the security
of all data. Any data that is stored on our servers is treated as proprietary
and confidential and is not available to the public. We have an internal
security policy with respect to the confidentiality of customer and other data,
allowing access only to employees, or third parties who have a need to know such
information for the purpose of effectively delivering our products and services
by means of user login and password requirements. We routinely evaluate our data
security practices to identify security threats or opportunities for
improvement.
No transmission of data over the Internet is guaranteed to be completely secure.
It may be possible for third parties not under the control of The Mossback to
intercept or access transmissions or private communications unlawfully. While we
strive to protect your PII, The Mossback cannot ensure or warrant the security
of any information you transmit to us. You acknowledge and assume this risk when
communicating with a The Mossback site.
Special Offers
Our client email list is used for administrative and business purposes only. We
send all new clients a welcoming email. Special offers and promotions may be
made at the website.
Site and Service Updates
We may send clients website and service announcement updates by email. Clients
are not able to unsubscribe from service announcements because they contain
essential information about the service. We communicate with clients to provide
requested services and in regards to issues relating to their account via email
or phone.
Correcting/Updating Personal Information
If a client's personally identifiable information changes (such as email
address), the client should correct and update information in the Mossback
client area.
Notification of Changes
If we decide to change our privacy policy, we will post the changed privacy
policy and make it accessible on this site along with the date such privacy
policy was last updated so our clients are always aware of what information we
collect, how we use it, and under what circumstances, if any, we disclose it.
DATA PROCESSING/SAFE HARBOR
The European Union ("EU") maintains strict privacy laws. These rules differ
significantly from US laws. To reconcile these differences, the US and the EU
have created a Safe Harbor that defines mutually acceptable privacy operations.
For more information see
www.export.gov/safeharbor.
By providing information to us, you acknowledge that we operate globally and
agree to (i) permit us to transmit and use your information anywhere necessary,
including across international boundaries, to effect the services and
transactions provided by this Site; and (ii) that such use by us shall be
subject to the terms and conditions stated in this Privacy Policy and applicable
Terms and Conditions and Policies.
MISCELLANEOUS
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TERMS
AND CONDITIONS OF THIS PRIVACY POLICY AND APPLICABLE TERMS AND CONDITIONS. You
also agree that you have provided notice to, and obtained consent from, any
third party individuals whose personal data you supply to us with regard to: (a)
the purposes for which such third party's personal data has been collected; (b)
the intended recipients or categories of recipients of the third party's
personal data; (c) which of the third party's data are obligatory and which
data, if any, are voluntary; and (d) how the third party can access and, if
necessary, rectify the data held about him/her. It is the express will of the
parties that this agreement and all related documents have been drawn up in
English. C'est la volonté expresse des parties que la présente convention ainsi
que les documents qui s'y rattachent soient rédigés en anglais.
Contacting the Mossback
If you have any questions about this privacy policy, the practices of this
website, or your dealings with this website, please email us at
privacy@themossback.com or you can send correspondence to the following
address:
The Mossback, 2803 Fredericksburg Rd., Suite 4306, San Antonio, TX 78201.